🚀 go-pugleaf

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  Miss C H Lippincott Catalog 1891

The C. H. Lippincott Seed Company was the 1st 
seed company in the United States to be founded & 
managed by a woman, Carrie H. Lippincott 
(1863-1941) .  Carrie Lippincott had been born in 
in the middle of the Civil War in Burlington, New 
Jersey, in September of 1863.  Her father was 
Joseph P Lippincott, a tailor & merchant, born in 
New Jersey in 1821.  When he was 27 in 1848, he 
married Martha Abigail H Moore, who also was born New Jersey in June of 1829.


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Miss C H Lippincott Catalog 1893

Carrie Lippincott was the youngest of their 
children & was still living at home with her 
parents in 1880.  By 1888, the Minneapolis City 
Directory showed Carrie living at 305 South 11th 
Street in Minneapolis.  When her father died, 
Carrie, her mother, her sister, & her 
brother-in-law moved to Minneapolis, Minnesota.


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  Miss C H Lippincott Catalog 1896

The unmarried Carrie Lippincott opened her flower 
seed business in Minneapolis in 1896, when she 
was 33 years old.  The seed business blossomed & 
was housed in a 2-story brick building next to 
the home she shared with her older sister Rebecca 
(1849-1944) & her husband Henry B. Kent 
(1852-1935) & their teenage daughter Florence 
(1883-1980) & with the Lippincott girls' widowed 
mother Martha at 319 & 323 Sixth Street South, in 
Minneapolis.  Sister Rebecca Lippincott had 
married Henry B Kent in 1878 in Bloomfield, Essex 
County, New Jersey. Henry was a carpenter in Bloomfield in 1880.


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The Lippincott sisters lived here with the 
brother-in-law, teenage neice, & widowed mother

Apparently, Carrie Lippincott issued her 1st seed 
mail catalog in January of 1896.  She also 
advertised in the local Minneapolis Journal for 
several years.  From March through April, 1896, 
Miss C H Lippincott advertised nasturtiums, sweet 
peas, & lawn grass for sale at her seed store in 
the Minneapolis Journal.  She also advertised, 
"The most magnificent catalogue free on 
application." Several of her ads boasted, that 
she had "The Best Flower Seeds."


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Miss C H Lippincott Catalog 1896  This catalog 
seems to connect the Chinese Primroses for sale 
to a celebration of the immigration into America of the late 19C.

An article in the October 19,1896 Minneapolis 
Journal reported that, "When Miss C H Lippincott, 
the florist, issued her 1896 catlogue of flower 
seeds last January, she offered $200 in cash 
prizes for the largest blossoms raised from the 
seed of her "Royal Show Pansies," to be divided 
into twenty prizes.  This was the largest sum of 
money ever offered in a similar contest."  The 
contest drew 5,000 pansies submitted by 750 
competitors from across the nation. The article 
concluded, "The contestants represented nearly 
every state in the union and demonstrated to Miss 
Lippincott that advertising pays when intelligently done."


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Miss C H Lippincott Catalog 1898

Carrie continued to place ads in the local 
paper.  The following year on April to May, she 
advertised sweet peas & nasturtiums along with a 
supply of lawn grass. for sale in the same local Minneapolis newspaper.


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Miss C H Lippincott Catalog 1898

Carrie Lippincott apparently was a woman who 
liked to be in control & who feared little.  She 
made the local newspaper again on Monday, April 
5, 1897, when a man was bound over to court for 
burglary.  He was identified by Miss Carrie 
Lippincott as the man with whom she had a tussle 
in the hall of her brother-in-law's house on 
Sixth Street.  Police noted that man had several 
prior charges of burglary & blowing up safes in Minneapolis.


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Miss C H Lippincott Catalog 1899  This catalog is 
intriguing because of it blatant 
orientalism.  The Orient, including present-day 
Turkey, Greece, the Middle East, & North Africa, 
exerted its allure on many Western artist's 
imagination in the 19C.  Harem scenes evoked a 
sense of cultivated beauty & pampered isolation 
to which many Westerners aspired.

In 1891, Carrie Lippincott began calling 
herself  The Pioneer Seedswoman of 
America.  Unique among seed companies, she 
specialized in flower seeds, & targeted female 
clientele.  Her greatest contribution to the seed 
trade industry was her gift for marketing. In the 
1880's, most seed packets from most seedhouses 
looked the same. The packets were printed on 
medium bond manilla paper with the text in black 
ink, perhaps with a little color on the vegetable 
or flower illustration. The farm-oriented 
catalogs appeared with big 8x10 illustrations 
featuring fruits & vegetables on their covers & 
in interior illustrations.  Lippencott's seed 
catalogs & advertisements revolutionized how 
garden seeds were sold. Her catalogs featured 
images of children, women & flowers giving her an 
edge with women customers among her competition.


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Miss C H Lippincott Catalog 1899.  This catalog 
is particularly interesting because of the use of 
Japonisme.  The French term Japonisme, 1st used 
in 1872, refers to the influence of Japanese art, 
culture, & aesthetics, which occurred in Europe & 
America after the 1848-1854 period, when after 
more than 200 years of seclusion, foreign 
merchant ships of various nationalities again 
began to visit & trade with Japan.

A quote from one contemporary publication said 
the key to her success is prompt service, best 
seeds, reasonable prices, beautiful flowers, by a 
woman.  Contemporary accounts of her business 
highlight that her 25 seed order clerks were 
women & that she often employed housewives to 
grow out seed stock on their farms & backyard 
gardens.  In 1894, she adopted the practice of 
listing the number of seeds per-packet, so her 
customers could plan their gardens beds more 
accurately.  By 1896, Carrie's business claimed 
to have received 150,000 orders.


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Among her employees were Samuel Y. Haines (1853-) 
& his young wife Charlotte.  When Sam Haines had 
applied for a passport in 1895, he stated, that 
his occupation was seedsman.  By July 1896, Sam 
Haines, whose family had also come from 
Burlington, New Jersey & married into the 
Lippincott family there, was a full-time employee 
handling the advertising, which was the core of her success.

An interview with Carrie Lippincott & Haines in 
the July 8, 1896, issue of Printers' Ink, a 
journal for advertisers, paints a picture of a 
woman deeply involved in the operations of her 
business, so much so that all pieces of mail have 
to be opened before her eyes.  "She is the 
original pioneer seedswoman - a real woman, 
arranging all the details of a large business herself."

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  Miss C H Lippincott Catalog 1899

Once again on April 20 & 27, 1900, she advertised 
in the Minneapolis Journal, admonishing her 
clients that was "time to give your lawn 
attention."  She was still selling lawn grass 
seed, sweet peas, & nasturtiums at her store.

By 1900, the entire family was working in 
Carrie's seed enterprise. Working with her mother 
& sister & brother-in-law, she created a thriving 
trade based on hard work & her shrewd sense of 
marketing. Her 5-inch by 7-inch catalogs were 
colorful sales tools infused with Carrie's 
personal touch. Carrie tried to make her 
customers feel that they were part of her 
family.  In her chatty catalog greetings each 
mailing, she updated her customers on the doings 
of her family, in fact, she referred to the 
catalogs as annual "Greetings."  The catalogs' 
colorful lithographed covers, usually depicted 
idealized children surrounded by colorful 
flowers.  They looked more like the chromo 
lithograph greeting postcards of the day rather than typical sales catalogs.


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  Miss C H Lippincott Catalog 1901

Customers who received orders from the company 
found packages artfully tied with beautiful blue 
ribbons.  Each order contained a handwritten card 
which simply said, Yours for Fine Gardening, C. 
H. Lippincott.  By 1898, she owned an operated 
the world's largest seed house specializing in 
flowers & was printing a quarter of a million 
copies of her catalog. Competitors took note, & 
soon here colorful graphic designs & personalized 
practices were being copied by other seed sellers.


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  Miss C H Lippincott Catalog 1902

Lippincott's approach to marketing through her 
emphasis on a woman-owned company that catered to 
other women, led to at least 2 other seed firms 
in Minneapolis to conduct seed distribution 
business under women's names. Their catalogs were 
also similar in size & used colorful graphic 
images.  Lippincott knew that men controlled 
these nearby companies, & she was right. Her 1899 
catalog stated it is a peculiar thing in this day 
& age that a man should want to masquerade in woman's clothing.


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Jessie R. Prior's Catalog 1901

Jessie Prior's husband had operated a seed 
business in Minnetonka, west of Minneapolis, for 
5 years, before a seed catalog using her name 
appeared in 1895. There was quickly talk among 
their competitors, that the use of Jessie's name 
was only a marketing gambit.  Jessie Prior's 
extant catalogs are silent on the gender issue. 
Jessie did apply for membership in the all-male 
American Seed Testing Association in 1903, 
however, only to be turned down ostensibly because she was a woman.


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Miss Emma V. White, 1900 catalog

Miss Emma V. White, also of Minneapolis, 
apparently took up the mail-order seed trade in 
1896, imitating Lippincott's catalog format. 
Actually, Emma White was listed as a boarder at 
the home of Alanson W Latham & his wife in 
1900.  Latham just happened to be Secretary of 
the Minnesota Horticultural Association.   He was 
so well known for his horticultural exploits, 
that the University of Minnesota chose him as one 
of 4 "Master Farmers" noting that "Mr Latham, who 
is secretary of the Minnesota State Horticultural 
Society, is known as an authority on grapes, and 
has been active in horticultural work."

The cover of the White 1900 catalog had an 
illustration which featured an obvious imitation 
of Palmer Cox's popular "Brownies" characters. In 
the early years, the White catalog often used 
pixie figures to dance around the flower art in 
her illustrations, which differentiated them from 
the more straight-laced visuals of both the 
Priors & Carrie Lippincott. Her photo was printed in the catalogs.


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  Miss C H Lippincott Catalog 1903

Lippincott began publishing her picture in her 
catalog beginning in 1899, explaining that "a 
number of seedsmen (shall I call them men?) have 
assumed women's names in order to sell seeds."
White countered a few years later with the 
protest, "I am a real live woman & I give personal attention to my business."


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  Miss C H Lippincott Catalog 1904

Carrie was on the 1900 federal census with her 
family in Minneapolis, & on the 1905 voter list 
there.  The Minneapolis City Directory showed her 
seed business at 4410 Harriet Boulevard.  She was 
listed until 1909, in the city directory, as a seed dealer.


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  Miss C H Lippincott Catalog 1905

But, by 1910, Carrie Lippincott, her sister 
Rebecca & her brother-in-law Harry, & her widowed 
mother, now 80 years old, had moved to Saint Croix, Wisconsin.


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Photographs of Lippincott's Seed Store were 
printed on the back Carrie Lippincott's 1914 
catalog. At this time her business address was 
208 Locust Street in Hudson, Wisconsin.

By 1910, Carrie replaced her brother-in-law in 
the census as the head of the household & owner 
of a seed business.  Her brother-in-law is listed 
as manager of the seed business.  In Wisconsin, 
they employed a Norwegian woman named Eda to tend 
house & help care for the elderly family matriarch.


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  Miss C H Lippincott Catalog 1907

Carrie's personal touch apparently appealed to 
her mostly female customers. In 1911, she wrote 
in her catalog, "I wish it were possible for me 
to write a personal letter to all who have 
written me such pleasant & encouraging letters 
this past year. But that is impossible for I have 
received hundreds of them, & I thank you all for 
my mother, my sister & myself…"  Her 1911 catalog 
was advertising seeds from their Hudson, Wisconsin, location.


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  Miss C H Lippincott Catalog 1908

The following year, Carrie Lippincott returned to 
Minnesota & once again was listed in the 
1915-1917 Minneapolis City Directory as a seed dealer at 3149 Holmes Avenue.


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  Miss C H Lippincott Catalog 1911

The 1920 census shows that the Lippincotts & 
Kents had moved back to Minneapolis permanently 
after the death of their elderly mother.  By this 
time, Carrie was still listed as the seedswoman, 
& Harry Kent was listed as a florist.  She 
appeared in the 1922 Minneapolis City Directory 
as a florist at 3010 Hennepin Avenue.  The 
1923-1929 city directories, Carrie Lippincott was 
listed as a florist at 4445 Washburn Avenue South & at 3010 Hennepin Avenue.


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  Miss C H Lippincott Catalog

By 1930, both Carrie's sister & her husband were 
listed in the census with no occupation, but 
Carrie was still listed as the manager of the 
"florist" company.  In the 1934 Minneapolis City 
Directory, Carrie was a florist at both 3116 
Hennepin Avenue & at 4145 Washburn Avenue.  In 
1937-1939, Carrie was listed in the city 
directory at 5301 Xerxes Avenue South, but her 
occupation as a florist had ceased.


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Miss C H Lippincott Catalog 1905

By 1940, Carrie H. Lippencott & her sister 
Rebecca were living in the Minneapolis Jones 
Harrison Home for the Aged which is 80 acres on 
Cedar Lake dedicated to serving the elderly at 
3700 Cedar Lake Avenue.  Carrie Lippincott died 
there on November 4, 1941, and was buried in the Minneapolis Lakewood Cemetery.

<http://mrbrownthumb.blogspot.com/2010/04/from-miss-ch-lippincott-to-renees.html>See 
an article on Miss C H Lippincott by MrBrownThumb.com here.

<http://www.landrethseeds.com/newsletters/Volume%205/Issue%209%20-%20Part%20IX%20The%20Period:%201880-1890/Garlic.html>See 
mention of Miss C H Lippincott in the Landreth Seed Company history here.

<http://mertzdigital.nybg.org/cdm/ref/collection/p15121coll8/id/49155>Read 
the 1901 Lippincott catalog here.

<http://www.sil.si.edu/SILPublications/seeds/seedsmanbios.html>Read 
the Smithsonian Library's biography of Carrie H. Lippincott here.

David Christenson, "Old Seed Catalogs Combined 
Science, Marketing, & Printing Arts"
<http://2manytomatoes.blogspot.com/2009/02/three-seedswomen.html>See 
The Three Seedswomen here.

<http://www.pinterest.com/hortlibumn/>See the 
Anderson Horticultural Library at the University of Minnesota here.


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<br><br>
<a href="http://4.bp.blogspot.com/-uL3_gpKjqgA/U5Oyo6ZkatI/AAAAAAABt5M/Af0Vw_zq8O8/s1600/1891.jpg">
<img src="http://4.bp.blogspot.com/-uL3_gpKjqgA/U5Oyo6ZkatI/AAAAAAABt5M/Af0Vw_zq8O8/s1600/1891.jpg" width=600 height=440 alt="[]">
<br>
 <b><i>Miss C H Lippincott Catalog 1891<br><br>
</i></b>The C. H. Lippincott Seed Company was the 1st seed company in the
United States to be founded & managed by a woman, Carrie H.
Lippincott (1863-1941) .  Carrie Lippincott had been born in in the
middle of the Civil War in Burlington, New Jersey, in September of
1863.  Her father was Joseph P Lippincott, a tailor & merchant,
born in New Jersey in 1821.  When he was 27 in 1848, he married
Martha Abigail H Moore, who also was born New Jersey in June of
1829.  <br><br>
<br>
<a href="http://1.bp.blogspot.com/-47nn30rzxvM/U5Pd-ntYevI/AAAAAAABt8c/vzcx3n3Y9ko/s1600/1893.jpg">
<img src="http://1.bp.blogspot.com/-47nn30rzxvM/U5Pd-ntYevI/AAAAAAABt8c/vzcx3n3Y9ko/s1600/1893.jpg" width=600 height=421 alt="[]">
</a><br>
<b><i>Miss C H Lippincott Catalog 1893<br><br>
</i></b>Carrie Lippincott was the youngest of their children & was
still living at home with her parents in 1880.  By 1888, the
<b><i>Minneapolis City Directory</i></b> showed Carrie living at 305
South 11th Street in Minneapolis.  When her father died, Carrie, her
mother, her sister, & her brother-in-law moved to Minneapolis,
Minnesota.<br><br>
<br>
<a href="http://1.bp.blogspot.com/-Wat_Slg_o4A/U5O5RkNni0I/AAAAAAABt8M/qdlH_HeAs7g/s1600/1896+(2).jpg">
<img src="http://1.bp.blogspot.com/-Wat_Slg_o4A/U5O5RkNni0I/AAAAAAABt8M/qdlH_HeAs7g/s1600/1896+(2).jpg" width=600 height=444 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1896<br><br>
</i></b>The unmarried Carrie Lippincott opened her flower seed business
in Minneapolis in 1896, when she was 33 years old.  The seed
business blossomed & was housed in a 2-story brick building next to
the home she shared with her older sister Rebecca (1849-1944) & her
husband Henry B. Kent (1852-1935) & their teenage daughter Florence
(1883-1980) & with the Lippincott girls' widowed mother Martha at 319
& 323 Sixth Street South, in Minneapolis.  Sister Rebecca
Lippincott had married Henry B Kent in 1878 in Bloomfield, Essex County,
New Jersey. Henry was a carpenter in Bloomfield in 1880.<br><br>
<br>
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</a><br>
The Lippincott sisters lived here with the brother-in-law, teenage neice,
& widowed mother<br><br>
Apparently, Carrie Lippincott issued her 1st seed mail catalog in January
of 1896.  She also advertised in the local <b><i>Minneapolis
Journal</i></b> for several years.  From March through April, 1896,
Miss C H Lippincott advertised nasturtiums, sweet peas, & lawn grass
for sale at her seed store in the <b><i>Minneapolis
Journal</i></b>.  She also advertised, <b><i>"The most
magnificent catalogue free on application."</i></b> Several of her
ads boasted, that she had <b><i>"The Best Flower
Seeds."</i></b> <br><br>
<br>
<a href="http://3.bp.blogspot.com/-X2gRBUrnVnA/U5O49hR_U5I/AAAAAAABt8E/Uba7UhlO2ww/s1600/1896.jpg">
<img src="http://3.bp.blogspot.com/-X2gRBUrnVnA/U5O49hR_U5I/AAAAAAABt8E/Uba7UhlO2ww/s1600/1896.jpg" width=600 height=442 alt="[]">
</a><br>
<b><i>Miss C H Lippincott Catalog 1896</i></b>  This catalog seems
to connect the Chinese Primroses for sale to a celebration of the
immigration into America of the late 19C.<br><br>
An article in the October 19,1896 <b><i>Minneapolis Journal</i></b>
reported that, <b><i>"When Miss C H Lippincott, the florist, issued
her 1896 catlogue of flower seeds last January, she offered $200 in cash
prizes for the largest blossoms raised from the seed of her "Royal
Show Pansies," to be divided into twenty prizes.  This was the
largest sum of money ever offered in a similar
contest."</i></b>  The contest drew 5,000 pansies submitted by
750 competitors from across the nation. The article concluded,
<b><i>"The contestants represented nearly every state in the union
and demonstrated to Miss Lippincott that advertising pays when
intelligently done."<br><br>
<br>
</i></b>
<a href="http://3.bp.blogspot.com/-Q8NslZDqst8/U5O4tPIT0XI/AAAAAAABt78/d6DFQjPQQqc/s1600/1898+(2).jpg">
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</a></i></b><br>
<b><i>Miss C H Lippincott Catalog 1898<br><br>
</i></b>Carrie continued to place ads in the local paper.  The
following year on April to May, she advertised sweet peas &
nasturtiums along with a supply of lawn grass. for sale in the same local
Minneapolis newspaper. <br><br>
<br>
<a href="http://1.bp.blogspot.com/-Cp5rRQgX80U/U5Oypu3oEZI/AAAAAAABt7E/7eK9Btj1flA/s1600/1898.jpg">
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</a><br>
<b><i>Miss C H Lippincott Catalog 1898<br><br>
</i></b>Carrie Lippincott apparently was a woman who liked to be in
control & who feared little.  She made the local newspaper again
on Monday, April 5, 1897, when a man was bound over to court for
burglary.  He was identified by Miss Carrie Lippincott as the man
with whom she had a tussle in the hall of her brother-in-law's house on
Sixth Street.  Police noted that man had several prior charges of
burglary & blowing up safes in Minneapolis.<br><br>
<br>
<a href="http://1.bp.blogspot.com/-uuqbv0tGzpY/U5O4WJIGkCI/AAAAAAABt70/IZJUJQo5u9Y/s1600/1899+(2).jpg">
<img src="http://1.bp.blogspot.com/-uuqbv0tGzpY/U5O4WJIGkCI/AAAAAAABt70/IZJUJQo5u9Y/s1600/1899+(2).jpg" width=600 height=432 alt="[]">
</a><br>
<b><i>Miss C H Lippincott Catalog 1899 </i></b> This catalog is
intriguing because of it blatant orientalism.  The Orient, including
present-day Turkey, Greece, the Middle East, & North Africa, exerted
its allure on many Western artist's imagination in the 19C.  Harem
scenes evoked a sense of cultivated beauty & pampered isolation to
which many Westerners aspired.<br><br>
In 1891, Carrie Lippincott began calling herself  <b><i>The Pioneer
Seedswoman of America.</i></b>  Unique among seed companies, she
specialized in flower seeds, & targeted female clientele.  Her
greatest contribution to the seed trade industry was her gift for
marketing. In the 1880's, most seed packets from most seedhouses looked
the same. The packets were printed on medium bond manilla paper with the
text in black ink, perhaps with a little color on the vegetable or flower
illustration. The farm-oriented catalogs appeared with big 8x10
illustrations featuring fruits & vegetables on their covers & in
interior illustrations.  Lippencott's seed catalogs &
advertisements revolutionized how garden seeds were sold. Her catalogs
featured images of children, women & flowers giving her an edge with
women customers among her competition. <br><br>
<br>
<a href="http://4.bp.blogspot.com/-Rs6o73h4_Z0/U5OyqIkSskI/AAAAAAABt5Y/E_oeFQVzZOs/s1600/1899+(3).jpg">
<img src="http://4.bp.blogspot.com/-Rs6o73h4_Z0/U5OyqIkSskI/AAAAAAABt5Y/E_oeFQVzZOs/s1600/1899+(3).jpg" width=600 height=454 alt="[]">
</a><br>
<b><i>Miss C H Lippincott Catalog 1899.</i></b>  This catalog is
particularly interesting because of the use of Japonisme.  The
French term Japonisme, 1st used in 1872, refers to the influence of
Japanese art, culture, & aesthetics, which occurred in Europe &
America after the 1848-1854 period, when after more than 200 years of
seclusion, foreign merchant ships of various nationalities again began to
visit & trade with Japan.<br><br>
A quote from one contemporary publication said <b><i>the key to her
success is prompt service, best seeds, reasonable prices, beautiful
flowers, by a woman. </i></b> Contemporary accounts of her business
highlight that her 25 seed order clerks were women & that she often
employed housewives to grow out seed stock on their farms & backyard
gardens.  In 1894, she adopted the practice of listing the number of
seeds per-packet, so her customers could plan their gardens beds more
accurately.  By 1896, Carrie's business claimed to have received
150,000 orders.<br><br>
<br>
<a href="http://2.bp.blogspot.com/-RxVycoeefF0/U5O1ht9D80I/AAAAAAABt7Y/Y0bExa0zUwY/s1600/catalog.jpg">
<img src="http://2.bp.blogspot.com/-RxVycoeefF0/U5O1ht9D80I/AAAAAAABt7Y/Y0bExa0zUwY/s1600/catalog.jpg" width=813 height=593 alt="[]">
</a><br><br>
<br>
Among her employees were Samuel Y. Haines (1853-) & his young wife
Charlotte.  When Sam Haines had applied for a passport in 1895, he
stated, that his occupation was seedsman.  By July 1896, Sam Haines,
whose family had also come from Burlington, New Jersey & married into
the Lippincott family there, was a full-time employee handling the
advertising, which was the core of her success.  <br><br>
An interview with Carrie Lippincott & Haines in the July 8, 1896,
issue of<b><i> Printers' Ink</i></b>, a journal for advertisers, paints a
picture of a woman deeply involved in the operations of her business, so
much so that all pieces of mail have to be opened before her eyes. 
<b><i>"She is the original pioneer seedswoman - a real woman,
arranging all the details of a large business herself." 
<br><br>
</i></b>
<a href="http://3.bp.blogspot.com/-t1vugKy5FmM/U5OyqffUV5I/AAAAAAABt5c/e-k55WzmWGI/s1600/1899.jpg">
<img src="http://3.bp.blogspot.com/-t1vugKy5FmM/U5OyqffUV5I/AAAAAAABt5c/e-k55WzmWGI/s1600/1899.jpg" width=600 height=430 alt="[]">
</a></i></b><br>
 <b><i>Miss C H Lippincott Catalog 1899<br><br>
</i></b>Once again on April 20 & 27, 1900, she advertised in the
<b><i>Minneapolis Journal</i></b>, admonishing her clients that was
<b><i>"time to give your lawn attention."</i></b>  She was
still selling lawn grass seed, sweet peas, & nasturtiums at her
store.  <br><br>
By 1900, the entire family was working in Carrie's seed enterprise.
Working with her mother & sister & brother-in-law, she created a
thriving trade based on hard work & her shrewd sense of marketing.
Her 5-inch by 7-inch catalogs were colorful sales tools infused with
Carrie's personal touch. Carrie tried to make her customers feel that
they were part of her family.  In her chatty catalog greetings each
mailing, she updated her customers on the doings of her family, in fact,
she referred to the catalogs as annual <b><i>"Greetings." 
</i></b>The catalogs' colorful lithographed covers, usually depicted
idealized children surrounded by colorful flowers.  They looked more
like the chromo lithograph greeting postcards of the day rather than
typical sales catalogs.<br><br>
<br>
<a href="http://1.bp.blogspot.com/-g_IlRit5QFk/U5Oyqq79bCI/AAAAAAABt5k/56cQi0aWCP4/s1600/1901.jpg">
<img src="http://1.bp.blogspot.com/-g_IlRit5QFk/U5Oyqq79bCI/AAAAAAABt5k/56cQi0aWCP4/s1600/1901.jpg" width=594 height=429 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1901<br><br>
</i></b>Customers who received orders from the company found packages
artfully tied with beautiful blue ribbons.  Each order contained a
handwritten card which simply said, <b><i>Yours for Fine Gardening, C. H.
Lippincott.  </i></b>By 1898, she owned an operated the world's
largest seed house specializing in flowers & was printing a quarter
of a million copies of her catalog. Competitors took note, & soon
here colorful graphic designs & personalized practices were being
copied by other seed sellers. <br><br>
<br>
<a href="http://3.bp.blogspot.com/-RlDib1n-lyE/U5OyrGFG0GI/AAAAAAABt5s/j2iDb6SSqw0/s1600/1902.jpg">
<img src="http://3.bp.blogspot.com/-RlDib1n-lyE/U5OyrGFG0GI/AAAAAAABt5s/j2iDb6SSqw0/s1600/1902.jpg" width=600 height=439 alt="[]">
</a><br>
<b><i> Miss C H Lippincott Catalog 1902<br><br>
</i></b>Lippincott's approach to marketing through her emphasis on a
woman-owned company that catered to other women, led to at least 2 other
seed firms in Minneapolis to conduct seed distribution business under
women's names. Their catalogs were also similar in size & used
colorful graphic images.  Lippincott knew that men controlled these
nearby companies, & she was right. Her 1899 catalog stated <b><i>it
is a peculiar thing in this day & age that a man should want to
masquerade in woman's clothing. <br><br>
<br>
</i></b>
<a href="http://1.bp.blogspot.com/-OoK6rDZW3iw/U5O2Hx_b5qI/AAAAAAABt7g/6u_2iLN5-GE/s1600/z+Minneapolis+Seedswomen+Catalogs,+Jessie+R.+Prior,+Seedswoman,+1901.jpg">
<img src="http://1.bp.blogspot.com/-OoK6rDZW3iw/U5O2Hx_b5qI/AAAAAAABt7g/6u_2iLN5-GE/s1600/z+Minneapolis+Seedswomen+Catalogs,+Jessie+R.+Prior,+Seedswoman,+1901.jpg" width=600 height=433 alt="[]">
</a></i></b><br>
<b><i>Jessie R. Prior's Catalog 1901<br><br>
</i></b>Jessie Prior's husband had operated a seed business in
Minnetonka, west of Minneapolis, for 5 years, before a seed catalog using
her name appeared in 1895. There was quickly talk among their
competitors, that the use of Jessie's name was only a marketing
gambit.  Jessie Prior's extant catalogs are silent on the gender
issue. Jessie did apply for membership in the all-male American Seed
Testing Association in 1903, however, only to be turned down ostensibly
because she was a woman.<br><br>
<br>
<a href="http://3.bp.blogspot.com/-Qj5uysXUQuw/U5O2hHtAftI/AAAAAAABt7o/oAfnSe7vGto/s1600/z+Miss+Emma+V.+White,+1900+catalog+for+Choice+Flower+Seeds..jpg">
<img src="http://3.bp.blogspot.com/-Qj5uysXUQuw/U5O2hHtAftI/AAAAAAABt7o/oAfnSe7vGto/s1600/z+Miss+Emma+V.+White,+1900+catalog+for+Choice+Flower+Seeds..jpg" width=600 height=416 alt="[]">
</a><br>
<b><i>Miss Emma V. White, 1900 catalog<br><br>
</i></b>Miss Emma V. White, also of Minneapolis, apparently took up the
mail-order seed trade in 1896, imitating Lippincott's catalog format.
Actually, Emma White was listed as a boarder at the home of Alanson W
Latham & his wife in 1900.  Latham just happened to be Secretary
of the Minnesota Horticultural Association.   He was so well
known for his horticultural exploits, that the University of Minnesota
chose him as one of 4 <b><i>"Master Farmers"</i></b> noting
that <b><i>"Mr Latham, who is secretary of the Minnesota State
Horticultural Society, is known as an authority on grapes, and has been
active in horticultural work." </i></b> <br><br>
The cover of the White 1900 catalog had an illustration which featured an
obvious imitation of Palmer Cox's popular
<b><i>"Brownies"</i></b> characters. In the early years, the
White catalog often used pixie figures to dance around the flower art in
her illustrations, which differentiated them from the more straight-laced
visuals of both the Priors & Carrie Lippincott. Her photo was printed
in the catalogs.<br><br>
<br>
<a href="http://3.bp.blogspot.com/-z7oIJr53Igg/U5OyrEn_nRI/AAAAAAABt5w/7ES5av6lD5o/s1600/1903.jpg">
<img src="http://3.bp.blogspot.com/-z7oIJr53Igg/U5OyrEn_nRI/AAAAAAABt5w/7ES5av6lD5o/s1600/1903.jpg" width=600 height=447 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1903<br><br>
</i></b>Lippincott began publishing her picture in her catalog beginning
in 1899, explaining that <b><i>"a number of seedsmen (shall I call
them men?) have assumed women's names in order to sell
seeds."</i></b> <br>
White countered a few years later with the protest, <b><i>"I am a
real live woman & I give personal attention to my
business."</i></b> <br><br>
<br>
<a href="http://2.bp.blogspot.com/-yHfy_lUZZAU/U5OyrsKGI9I/AAAAAAABt50/y1fnccNSjTo/s1600/1904.jpg">
<img src="http://2.bp.blogspot.com/-yHfy_lUZZAU/U5OyrsKGI9I/AAAAAAABt50/y1fnccNSjTo/s1600/1904.jpg" width=600 height=448 alt="[]">
</a><br>
<b><i> Miss C H Lippincott Catalog 1904<br><br>
</i></b>Carrie was on the 1900 federal census with her family in
Minneapolis, & on the 1905 voter list there.  The
<b><i>Minneapolis City Directory</i></b> showed her seed business at 4410
Harriet Boulevard.  She was listed until 1909, in the city
directory, as a seed dealer. <br><br>
<br>
<a href="http://3.bp.blogspot.com/-b2dzmqAGdPM/U5OyrztT_uI/AAAAAAABt6I/dzODP_z7FpQ/s1600/1905.jpg">
<img src="http://3.bp.blogspot.com/-b2dzmqAGdPM/U5OyrztT_uI/AAAAAAABt6I/dzODP_z7FpQ/s1600/1905.jpg" width=600 height=448 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1905<br><br>
</i></b>But, by 1910, Carrie Lippincott, her sister Rebecca & her
brother-in-law Harry, & her widowed mother, now 80 years old, had
moved to Saint Croix, Wisconsin.  <br><br>
<br>
<a href="http://3.bp.blogspot.com/-dLIKot7bc4E/U5PpVsUstsI/AAAAAAABt8s/cm3K_NYa9xA/s1600/Photographs+of+Lippincott's+Seed+Store+are+printed+on+the+back+Carrie+Lippincott's+1914+catalog.+At+this+time+her+business+address+was+208+Locust+Street+in+Hudson,+Wisconsin..jpg">
<img src="http://3.bp.blogspot.com/-dLIKot7bc4E/U5PpVsUstsI/AAAAAAABt8s/cm3K_NYa9xA/s1600/Photographs+of+Lippincott's+Seed+Store+are+printed+on+the+back+Carrie+Lippincott's+1914+catalog.+At+this+time+her+business+address+was+208+Locust+Street+in+Hudson,+Wisconsin..jpg" width=600 height=900 alt="[]">
</a><br>
Photographs of Lippincott's Seed Store were printed on the back Carrie
Lippincott's 1914 catalog. At this time her business address was 208
Locust Street in Hudson, Wisconsin.<br><br>
By 1910, Carrie replaced her brother-in-law in the census as the head of
the household & owner of a seed business.  Her brother-in-law is
listed as manager of the seed business.  In Wisconsin, they employed
a Norwegian woman named Eda to tend house & help care for the elderly
family matriarch.<br><br>
<br>
<a href="http://2.bp.blogspot.com/-jUCQcAcq2mU/U5OysIgwhiI/AAAAAAABt6A/Z3hx6qdinTQ/s1600/1907.jpg">
<img src="http://2.bp.blogspot.com/-jUCQcAcq2mU/U5OysIgwhiI/AAAAAAABt6A/Z3hx6qdinTQ/s1600/1907.jpg" width=600 height=455 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1907<br><br>
</i></b>Carrie's personal touch apparently appealed to her mostly female
customers. In 1911, she wrote in her catalog, <b><i>"I wish it were
possible for me to write a personal letter to all who have written me
such pleasant & encouraging letters this past year. But that is
impossible for I have received hundreds of them, & I thank you all
for my mother, my sister & myself…"</i></b>  Her 1911
catalog was advertising seeds from their Hudson, Wisconsin,
location.<br><br>
<br>
<a href="http://4.bp.blogspot.com/-aq9wBkSN3b0/U5OysjK6cNI/AAAAAAABt6M/TuSDFAfeY3s/s1600/1908.jpg">
<img src="http://4.bp.blogspot.com/-aq9wBkSN3b0/U5OysjK6cNI/AAAAAAABt6M/TuSDFAfeY3s/s1600/1908.jpg" width=600 height=429 alt="[]">
</a><br>
<b><i> Miss C H Lippincott Catalog 1908<br><br>
</i></b>The following year, Carrie Lippincott returned to Minnesota &
once again was listed in the 1915-1917 <b><i>Minneapolis City
Directory</i></b> as a seed dealer at 3149 Holmes Avenue.  <br><br>
<br>
<a href="http://4.bp.blogspot.com/-FMtPgRGZSP0/U5OytLOXEwI/AAAAAAABt6Q/j8PHhtWPLEw/s1600/1911.jpg">
<img src="http://4.bp.blogspot.com/-FMtPgRGZSP0/U5OytLOXEwI/AAAAAAABt6Q/j8PHhtWPLEw/s1600/1911.jpg" width=600 height=846 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog 1911<br><br>
</i></b>The 1920 census shows that the Lippincotts & Kents had moved
back to Minneapolis permanently after the death of their elderly
mother.  By this time, Carrie was still listed as the seedswoman,
& Harry Kent was listed as a florist.  She appeared in the 1922
<b><i>Minneapolis City Directory</i></b> as a florist at 3010 Hennepin
Avenue.  The 1923-1929 city directories, Carrie Lippincott was
listed as a florist at 4445 Washburn Avenue South & at 3010 Hennepin
Avenue.<br><br>
<br>
<a href="http://2.bp.blogspot.com/-3GrPgGpMq8A/U5Oytj6PdOI/AAAAAAABt6c/cOVSN2b9w0c/s1600/l2.jpg">
<img src="http://2.bp.blogspot.com/-3GrPgGpMq8A/U5Oytj6PdOI/AAAAAAABt6c/cOVSN2b9w0c/s1600/l2.jpg" width=600 height=432 alt="[]">
</a><br>
 <b><i>Miss C H Lippincott Catalog <br><br>
</i></b>By 1930, both Carrie's sister & her husband were listed in
the census with no occupation, but Carrie was still listed as the manager
of the <b><i>"florist" </i></b>company.  In the 1934
<b><i>Minneapolis City Directory,</i></b> Carrie was a florist at both
3116 Hennepin Avenue & at 4145 Washburn Avenue.  In 1937-1939,
Carrie was listed in the city directory at 5301 Xerxes Avenue South, but
her occupation as a florist had ceased.  <br><br>
<br>
<a href="http://1.bp.blogspot.com/-6KzJMzHgvK8/U5OytVQWyfI/AAAAAAABt6Y/zjQGNuRiQI4/s1600/l13.jpg">
<img src="http://1.bp.blogspot.com/-6KzJMzHgvK8/U5OytVQWyfI/AAAAAAABt6Y/zjQGNuRiQI4/s1600/l13.jpg" width=600 height=444 alt="[]">
</a><br>
<b><i>Miss C H Lippincott Catalog 1905<br><br>
</i></b>By 1940, Carrie H. Lippencott & her sister Rebecca were
living in the Minneapolis Jones Harrison Home for the Aged which is 80
acres on Cedar Lake dedicated to serving the elderly at 3700 Cedar Lake
Avenue.  Carrie Lippincott died there on November 4, 1941, and was
buried in the Minneapolis Lakewood Cemetery.<br><br>
<a href="http://mrbrownthumb.blogspot.com/2010/04/from-miss-ch-lippincott-to-renees.html">
See an article on Miss C H Lippincott by MrBrownThumb.com
here.</a><br><br>
<a href="http://www.landrethseeds.com/newsletters/Volume%205/Issue%209%20-%20Part%20IX%20The%20Period:%201880-1890/Garlic.html">
See mention of Miss C H Lippincott in the Landreth Seed Company history
here.</a><br><br>
<a href="http://mertzdigital.nybg.org/cdm/ref/collection/p15121coll8/id/49155">
Read the 1901 Lippincott catalog here.</a><br><br>
<a href="http://www.sil.si.edu/SILPublications/seeds/seedsmanbios.html">
Read the Smithsonian Library's biography of Carrie H. Lippincott
here.</a><br><br>
David Christenson, "Old Seed Catalogs Combined Science, Marketing,
& Printing Arts"<br>
<a href="http://2manytomatoes.blogspot.com/2009/02/three-seedswomen.html">
See The Three Seedswomen here.</a><br><br>
<a href="http://www.pinterest.com/hortlibumn/">See the Anderson
Horticultural Library at the University of Minnesota here.</a><br><br>




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